PRODUCT STRATEGY THAT DRIVES RESULTS

Customized Nootropics

• Built & Led a High-Performing Product, Design & Engineering Team: Successfully onboarded, trained, and led a team of designers and engineers to deliver user-centric features.
• Introduced prioritization process; set roadmap to solve user problems to increase retention. Initiatives that launched increased predictors for M3 retention by 16%.
• Executed a cascade of initiatives to increase M2 retention by 10%.

Nation’s leading holistic medical practice

• Grew member activation by 95% in 6 months through strategic product and clinical operations initiatives
• Optimized member & clinical experience to support company pivot to insurance and B2B, enabling the onboarding of 6 new B2B clients and 100% Y2 retention of B2B clients from previous years
• Revamped processes and optimized user feedback via targeted user research initiatives, reducing chargebacks by 54%
  

Transforming access to high-quality mental health care

• Led, mentored and developed a results-driven, user-obsessed product team of 6 to build the next iteration of the core patient experience through the product development cycle--UI/UX, engineering, QA, and data analysis
• Executed A/B testing experimentation across with rigorous data analysis across the organization to empower business stakeholders to prioritize decisions and enable personalized workflows
• Developed and prioritized quarterly roadmaps, key milestones, and performance indicators for company goals and effectively measure success for D2C, Insurance and B2B2C segments of the membership
• Evaluated, generated and MVPd ideas from different parts of the organization through user research, building tests, driving brainstorms, competitive research

Healthcare technology business rebuilding the pharmacy from the inside out

• Identified, targeted, and developed long-lasting relationships with practices to increase Capsule’s market share
• Partnered with healthcare professionals and those involved with patient care as an industry expert to educate them on industry and patient challenges and Capsule’s solutions
• Managed the full sales cycle from lead generation to account maintenance

First digital B2C lead gen initiative in pharma for the medical aesthetics space

• Designed customer analytics infrastructure from scratch to track 67K users bringing revenue from $0-$2.5M in 15 months
• Optimized 4 stage article review process between medical, legal, regulatory, and compliance teams from 40 days to 2
• Utilized Agile to A/B Test MVPs efficiently and launch company podcast, quizzes, affiliate revenues, and YouTube channel
• Accelerated collaboration of analytics, user behavior attribution, and key insights within marketing, design, product, engineering, and data science resulting in offer sign-ups increase by 900% and quarterly revenue from $400K-$1.5M

Sample sale ecosystem and discovery platform for B2B and B2C customers

• Launched website and app (Android/iOS) and generate $1.2M in revenues, 40K downloads, and 10K active users in 3 years
• Established advertising and operational partnerships with 100+ retail vendors and brands resulting in $5M+ in yearly sales
• Managed team of 5 fashion retail/social media experts to develop relationships with brands and grow digital presence
• Top 3 of 100 for NYU Lean Startup accelerator and implement customer discovery, active testing, and agile processes

American multinational manufacturer and marketer of beauty products​

• Changed the companywide sampling process, reducing the excess inventory by 24% and saving $40M+ annually
• Coordinated the product launches with marketing director for 8 skincare lines producing $430M+ in annual sales
• Collaborated with finance on profitability and pricing analysis to make recommendations to senior management
• Created competitive launch report and analytics dashboard of key performance indicators (KPIs) for SVP of Marketing